To populate Scholarly, sign in here .

SAFA MANALA-O

MANALA-O, SAFA D.
Academic rank and unit
Rank ASSOCIATE PROFESSOR
Department MARKETING
Research

Areas of interest / Fields of specialization

Entrepreneurship, Consumer Behavior, Sustainability, HR Management

Scholarly articles

Title Date
Effect of Advertising Expenditure on Firm Performance of Filipino Corporations: A Two-Stage Least Squares Analysis Journal
Manala-O, Safa; Atienza, Ringgold
DLSU Business & Economics Review 30 (1)
2020
Faith and travel: The social dimensions of family tourism among Filipino Muslim families in the Philippines Conference
Capistrano, R; Malabi, J; Chavez, CJ; Manala-O, S
CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events, 651
2020
Food Waste Behavior of Young Fast-food Consumers in the Philippines Journal
Manala-O, Safa; Aure, Patrick Adriel
Asia Pacific Social Science Review 19 (3), 72-87
2019/09
Intentions to Family Business Succession: The Case of Chinese-Filipino and Filipino Family Businesses Conference
Manala-O, Safa; Gerial, Ma. Theresa
DLSU Research Congress 7 (10), 1-8
2019
Factors Affecting Customer Loyalty of Generation Z in the Fastfood Industry Journal
Manala-O, Safa
Journal of Global Business 7, 14-27
2018/04
Work Readiness of Select Graduating Students of MSU-IIT Journal
Manala-O, Safa; Manulat, Rhede Nelson J.
The Mindanao Forum 30 (1)
2017/06
Maria's Sisters: A Rice Crisis Others
Manala-O, Safa
2016

Networks

Google Scholar https://scholar.google.com.ph/citations?user=oXIZakkAAAAJ&hl=en
Researchgate https://www.researchgate.net/profile/Safa-Manala-O